Starlims has established Starlims Europe as a result of the May 2008 acquisition of its long-time UK partner and hired LIMS veteran Joe Peden as general manager of the new subsidiary.
Peden has two decades of experience in LIMS product development, marketing, sales and executive positions. Before joining Starlims, he was president and chief operating officer of Ardenno, a provider of collaborative knowledge management software solutions for research and development.
Previously, Peden worked for Thermo Fisher Scientific, where he became senior director of marketing and product management for the informatics group. Previous responsibilities at Thermo Fisher Scientific included the development of strategic partnerships for the laboratory information management group, and leading launch initiatives for new products in market segments including bio-informatics research and development.
Peden holds a BSc degree in genetics and microbiology and MSc degree in biotechnology, both from the Queen's University of Belfast, where he graduated with honours. He is frequently invited as a speaker at industry conferences.