LIMS supplier Accelerated Technology Laboratories (ATL) has entered into a reciprocating sales alliance with Institute for Consulting and Data Handling (iCD) in Germany. iCD will provide local technical support for ATL's LIMS clients and will market and implement ATL's LIMS solutions to clients in Europe. Initially, this partnership will cover Germany, Austria and Switzerland. ATL will provide local technical support for iCD's LIMS clients and will market and implement iCD's LIMS solutions to clients in North America.
ATL's vice president of sales and marketing, Dr Christine Paszko, said: 'We are very excited by the opportunity created by this partnership. iCD has a very strong reputation in Europe in the laboratory informatics field and we feel confident they will represent ATL very well as we expand into Germany, Austria and Switzerland. At the same time, iCD has laboratory automation solutions that complement ATL's LIMS solutions platform and we look forward to marketing and supporting the iCD product line in North America.'
Dr Peter Maier, senior sales and marketing manager of iCD, added: 'It may seem like unimaginable that two companies acting on the same business field as a leader in LIMS could establish a partnership. However, the software portfolio of both companies as well as their service and support capabilities and capacities fit so perfectly together. We are very confident that the attractiveness of both companies for customers in the lab informatics and automation field again will rise considerably and customers will benefit from this partnership in North America as well as in Europe. We appreciate having found a strong partner in ATL and look forward to market and support the ATL product line in Europe.'