Altair and PTIS have started a collaboration that will see the two companies use their respective expertise in the engineering software and packaging with hopes to transform the packaging industry.
Modelling and simulation technologies are critical drivers of innovation in the packaging field and will help to create enhanced systems for productivity to improve the industry’s future, as well as the business aspects it affects.
‘The search for new innovation plays a central role for companies with plans to stay at the forefront of packaging design,’ said Anthony Norton, executive vice president, Altair product design, Americas. ‘We work with companies across the world to help achieve their product development objectives through a blend of design creativity and in-depth engineering expertise. Our collaboration with PTIS will increase opportunities to enhance customer and consumer experiences, drive technology integration, and identify sustainable improvements across the value chain.’
The joint solution offered by Altair and PTIS leverages modelling and simulation in the packaging industry in four main areas:
- Developing package design to anticipate the users’ needs as opposed to reacting to them
- Optimising the manufacturing process for more efficient production
- Mapping out the distribution environment and supply chain to improve product delivery
- Assessing user experiences in augmented, virtual and authentic realities
PTIS and its Integrated Packaging Value Model (IPVM) is the result of 20 years’ worth development driven programs. IPVM looks at where the packaging industry is headed and provides insight into the ways that packaging connects to broader trends and drivers impacting business.
Altair’s intends to apply the HyperWorks suite to problems concerning technology, design, research and development and automation for the packaging industry. The recent acquisition of Carriots brings a new level of understanding to the Internet of Things (IoT) which the companies will also apply to the project. It is hoped that this will create a joint process that will contribute to business growth for both companies.
‘We see an opportunity to deliver a joint offering with Altair through our consulting programs, which inevitably expose customers to the HyperWorks platform. Altair can work with our clients to train them on the software, or take on the package development project entirely, to help us all achieve a common goal,’ said Brian Wagner, co-founder and principle at PTIS. ‘We believe that leveraging these capabilities will deliver a greater range of options, efficiency and speed to market.’