The benefit of design exploration and optimization is understood and accepted by engineers but the required intensive computational resources have been a challenge for their adoption into the design process. The HyperWorks Unlimited (HWUL) appliance provides an effective solution to these challenges as it seamlessly connects all the necessary tools together in the cloud. The aim of this study is to showcase the benefits of HWUL on an optimization driven design of a complex system. For this purpose, an automotive seat design for crash loadcases is selected as an example.