Partnership produces business analytics system

Kognitio has partnered up with analytics provider KXEN to combine a database with a data mining automaiton solution to produce a high-performance predictive analytics system that will allow businesses to improve marketing, customer retention, cross selling/up selling efforts, and other initiatives.

By integrating and deploying Kognitio's WX2 database with KXEN’s advanced analytics, organisations can quickly extract valuable information from the customer data they already hold, including spending patterns and propensity to buy.

In addition, the partnership helps move data warehousing and predictive analytics away from being the sole preserve of large companies with significant resources and makes it available to smaller businesses. Kognitio's Data Warehousing as a Service (DaaS) offering, coupled with KXEN's low cost of ownership and ease of use, means companies no longer need teams of highly skilled analysts or costly hardware infrastructure and support to compete on equal terms with their larger competitors.

Kognitio’s WX2 and KXEN’s data mining automation solution are at the core of Kognitio’s (DaaS). With DaaS, organisations with limited financial and staff resources can conduct large-scale predictive analytics projects cost-effectively, thanks to the elimination of set up, maintenance and servicing tasks. By using DaaS, organisations can gain a competitive advantage in the marketplace by exploiting the untapped information assets they already hold.

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