PerkinElmer announces new strategic direction
12 November 2008Tweet
PerkinElmer is to realign its businesses to reflect its commitment to create a 'healthier, cleaner and safer world'. Its new focus will be 'human health' and 'environmental health'
PerkinElmer is introducing new branding to better reflect the identity and values of the company. One element of this will be the new tagline, 'for the better', representing the company's commitment to achieve its mission of improving the health and safety of people and their environment.
'This announcement recognises PerkinElmer's focus on the important outcomes enabled by our technologies,' said Robert Friel, the company’s president and CEO. 'The work we do makes a significant difference in many aspects of our world - in the quality of our drinking water, how quickly new medical treatments come to market, the health of newborn babies, and how safe and secure we feel in our homes. We believe that this clear vision will better define the strategic mission of the company and improve how we communicate what we do and the value we deliver to our customers.'
PerkinElmer’s Human Health Business will be based on developing diagnostics, tools and applications to fight illness, provide better medical insight and more rapidly create critical new therapies. This business will include the company's genetic screening, bio-discovery and medical imaging operating units and will be led by Friel on an interim basis.
The Environmental Health Business will be based on creating safer products, more secure surroundings and efficient energy resources. This business will include the company's analytical sciences, laboratory services, and detection and illumination operating units and will be led by John Roush, who currently leads the company's optoelectronics business.